I’ve worked in the industry for 15 years, including social strategy, serving as marketing director at Sufjan Stevens’ Asthmatic Kitty Records, running my label Arrowhawk for a decade, PR for festivals like Shaky Knees and Hopscotch, and label clients at Riot Act Media.

Who should talk to me

Artists of any stage who want to better communicate their story, keep in touch with their audience, or roll out an album. Creators who are considering starting their own record label.

Things I can comment or advise on

• Engaging the right publicist

• Steps for handling your own marketing and PR

• Album rollout campaign strategy

• The process of starting and running your own label

Why I’m doing this

While I taught at a large university music business program, I never attended one myself. I learned everything I know from mentors being generous with their knowledge, and from experience. If I can save others even a few wasted hours, poorly-spent budget dollars, or newbie mistakes, I’ll consider that a win!